Jembrana offers the wild and authentic charm of West Bali. Its main unique selling point is the West Bali National Park, which is rich in biodiversity, as well as the highly unique and energetic makepung buffalo racing tradition of the locals.

Its tourism appeal includes pristine virgin beaches and a peaceful rural atmosphere. This area is a true paradise for nature lovers who want to explore a completely different and untouched side of Bali.​​​​​​​​​​​​​​​​​​​​​​​